Resources

These days consumers can find video running on TV network websites, embedded on personal blogs and social network profiles, and even on mobile phones. This explosion of content syndication has been wonderful for consumers, letting them watch their favorite movies and shows wherever and whenever they want, but limitless choice for consumers has led to confusion and uncertainty for marketers.

In this whitepaper we explore the different types of syndication, address risks associated with auto play and below the fold ad placements and define key industry terms in an attempt to help make sense of video impressions in the era of syndication.

YuMe serves on average 30 million video ad impressions per day. This report provides a snapshot of key data and trends that we have seen for in-stream video advertising across our network during Q1, 2010 (January 1 – March 31, 2010). The report looks at the top category spenders, most requested audience demographics and the relative performance of :15 versus :30 second pre–rolls.

Learn how YuMe calculates an iGRP (Internet gross rating point) for video ad campaigns, as well as how to determine the overall reach and frequency for a campaign that uses both mediums.

One of the greatest challenges in advertising is delivering the right ad to the right user. Learn how YuMe has taken the first step in solving this problem for both advertisers and publishers with its remarketing 1.0 program.

YuMe supports integrations with third party ad networks through the Video Ad Serving Template (VAST). This allows publishers to monetize through any VAST-compliant network and target a campaign against specific content.