Funds to Be Used to Extend the Reach of Video Monetization Software 


REDWOOD CITY, CA – November 16, 2010 – YuMe, Inc., the leading video advertising technology company, today announced that it has received a strategic investment from Intel Capital, Intel Corporation's global investment organization. The funds will be used to develop additional monetization solutions across PCs, mobile devices, and consumer electronics (CE) devices. As the only company delivering video ads across all screens, YuMe will be able to provide additional revenue solutions for worldwide video publishers and scalable audiences for advertisers. 


“In order to make three-screen strategies more attractive for device manufacturers and content providers, the industry needs to offer the ability to generate revenue from multiple sources,” said Curt Nichols, managing director at Intel Capital. “YuMe’s delivery platform and three-screen reach has the potential to accelerate the industry’s efforts to incorporate monetization strategies into all connected devices.”


Smart phone penetration among mobile subscribers is at a record 22% and the number of mobile subscribers watching video on a mobile phone has increased year-over-year by 51.2%.  According to eMarketer, IPTV subscribers are projected to reach 15.5 million subscribers in the US by 2013, and 115.6 million units worldwide. 


“YuMe is excited to work with Intel on our strategy to make video content freely available to consumers on all their connected devices,” said Michael Mathieu, CEO of YuMe, Inc. “Intel’s strategic investment allows us to be even more aggressive in enhancing our ACE™ technology platform and maintaining our leadership position in in-stream video monetization across all three screens.”


ACE for Publishers, YuMe’s complete set of cloud-based ad operations tools, enables publishers to simplify video ad management functions across all connected device channels—online, mobile, and IPTV—to drive higher revenue, streamlined processes, and lower operating costs. ACE for Advertisers, the first end-to-end, buy-side video campaign management system, provides an enterprise-class solution and professional services package that mitigates the complexity of video ad campaign management. Meanwhile, YuMe’s premium video ad network helps advertisers reach their target audience at scale whenever and wherever they’re watching video—even as their viewing behaviors shift between devices over the course of the day.


About Intel Capital

Intel Capital, Intel's global investment organization, makes equity investments in innovative technology start-ups and companies worldwide. Intel Capital invests in a broad range of companies offering hardware, software, and services targeting enterprise, home, mobility, health, consumer Internet, semiconductor manufacturing and cleantech. Since 1991, Intel Capital has invested more than US$9.5 billion in over 1,050 companies in 47 countries. In that timeframe, 175 portfolio companies have gone public on various exchanges around the world and 241 were acquired or participated in a merger. In 2009, Intel Capital invested US$327 million in 107 investments with approximately 50 percent of funds invested outside the U.S. and Canada. For more information on Intel Capital and its differentiated advantages, visit


About YuMe 

YuMe is a video advertising technology company that makes professional video profitable for publishers and effective for advertisers. Its robust ACE™ technology powers both its premium ad network and its industry-leading advertising management solutions, ACE for Publishers and ACE for Advertisers. YuMe’s premium ad network aggregates the best video content, representing hundreds of premium publishers. As a result, YuMe gives publishers and advertisers unprecedented reach, brand safety, contextual relevance, controlled syndication, and consistent delivery across all digital media platforms–Web, downloads, mobile, and IPTV. YuMe is a privately held company headquartered in Redwood City, CA and backed by Accel Partners, BV Capital, DAG Ventures, Khosla Ventures and Menlo Ventures. For more information, visit, follow @YuMevideo on Twitter (, or become a fan of YuMe on Facebook at